Deeprooted
A creative initiative that bridges the gap between science and society by using visual storytelling to highlight global conservation efforts. Being a designer with a passion for marine and environmental conservation, ‘Deeprooted’ aims to make ecological knowledge more accessible, relatable, and inspiring to diverse audiences.
By telling stories visually and interactively, we seek to reconnect people with the planet and encourage collective action for conservation.
Deeprooted stands at the intersection of science, education, and everyday living.
In an age where technology dictates much of our daily lives, where screens often replace landscapes and convenience outpaces curiosity, our bond with the natural world has quietly thinned.
​
Deeprooted was born from the desire to remind us of this truth: that we are not separate from the Earth, but part of it.
THE LOGO
Kelp
Kelp grows in shallow waters but draws a lot of similarities to the dense forests on land.​
​
The logo explores the beauty and connection of land and sea. The concept of coexistence with the natural world lays the foundation of the brand.