Pooja Nair.

Being a visual designer, to me, feels like bringing ideas to life through color, shape, type, composition and style. It’s a balance of creativity and problem-solving, where every detail matters. It's a fine line between art and strategy - transforming abstract concepts and heavy content into something people can see, feel, and connect with.

The constant challenge to push boundaries and stay inspired, is where the joy lies.

And of course seeing your work make an impact is what makes it all worthwhile.

I work as a designer for the purpose of visualizing and condensing data to make it clear and legible so that the user enjoys the content.

I believe all information, if designed perfectly, can make you stop and look...and read.

Tools

I use a variety of tools such as Adobe Photoshop, Adobe Illustrator, Sketch, Figma, and Procreate to create designs that are both visually appealing and functional.

I am experienced in designing for various digital media platforms including social media, email campaigns, and websites.

I have a strong understanding of design principles such as color theory, typography, and composition.

I am constantly learning and experimenting with new design tools and techniques to stay ahead of the curve.

I am passionate about creating designs that not only look good but also solve problems and provide value to the user.

I believe that good design is a combination of creativity, strategy, and empathy.